Last month, I promised to bring you stories of how Indian startups took their products to the world and got the inside scoop on how WebEngage used educational content and live demos to get to 7,000 users in less than 15 months. While I have been slow in bringing more stories to you, this one should more than make up for it.
In this post, I bring you the story of Visual Website Optimizer in conversation with its founder and CEO Paras Chopra. Visual Website Optimizer is an easy-to-use A/B testing tool that allows marketing professionals to create different A/B tests using a point-and-click editor (without needing any HTML knowledge). It is one of India’s fastest growing startups and has got to 2,500+ paid customers including the likes of Microsoft, AMD, Groupon & Airbnb using great content and rigorous A/B tests.
Let’s get started.