They say marketing is all about trying out a whole bunch of things. Most of these things will fail but some might work. Go big with the ones that worked and make a note of the failures so you don’t repeat them. While that does make a lot of sense, it makes marketing a function of the number of hours you spend and the things you push out the door.
Marketing doesn’t have to be that hard.
I had been doing that for a long time too. I would write blog posts, create infographics, comment on communities, buy ads, buy some more, optimize the already running ones, create new landing pages, come up with new campaign ideas, and then see which of these stuck. Even if one of them did, the impact it finally had on revenues was much smaller than what I would have liked it to be. And then I read this series from David Skok about a systematic way to go about marketing, a process to create a sales and marketing machine.